PRIVACY
Last updated: 6 November 2026
Sell A SuperCar respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, share and protect your information when you visit sellasupercar.co.uk, contact us or use our vehicle selling, sourcing and auction concierge services.
1. Who we are
Sell A SuperCar is new company recently registered with Companies House
Company number, if applicable: [TBC]
Privacy contact email: Info@sellasupercar.co.uk
This business is the controller responsible for the personal information described in this policy.
2. Information we collect
The information we collect depends on your enquiry and the services you use. It may include:
– Contact information: your name, email address, telephone number, address and preferred contact method.
– Vehicle information: registration number, VIN or chassis number, make, model, mileage, specification, condition, service history, ownership information, finance status, photographs and supporting documents.
– Buying requirements: your preferred vehicles, specification, budget, purchase timescale and sourcing instructions.
– Service and transaction information: valuations, offers, agreed reserves, consignment instructions, bidding authorisations, agreements, invoices, payments and collection arrangements.
– Verification information: evidence of identity, ownership or authority to sell or purchase a vehicle, where reasonably necessary.
– Communications: enquiries, emails, messages, complaints and notes of conversations.
– Technical information: IP address, browser and device information, website logs and, depending on your choices and our website configuration, information collected through cookies or similar technologies.
– Marketing preferences: subscription choices, consent records and requests to stop receiving marketing.
Please avoid submitting unnecessary personal information in photographs or documents. Where possible, remove unrelated information about previous owners, such as their addresses, signatures or payment details.
3. How we obtain your information
We collect information directly from you when you complete our forms, contact us, provide documents or instruct us to act on your behalf.
Where relevant to your enquiry or transaction, we may also receive information from sellers, buyers, dealers, auction houses, introducers, vehicle-history providers, inspectors, transport providers and publicly available vehicle listings.
Our website and hosting systems may collect technical information automatically. Any optional tracking is subject to the choices and legal requirements described below.
4. Why we use your information
We use personal information only where we have a lawful basis.
| Purpose | Lawful basis |
|---|---|
| Responding to an enquiry about a service you wish to use, assessing your vehicle or discussing your buying requirements | Taking steps at your request before entering into a contract |
| Providing agreed selling, sourcing, negotiation, inspection coordination or auction concierge services | Performance of our contract with you |
| Arranging relevant introductions, offers, viewings, authorised bids and completion arrangements | Performance of our contract with you |
| Communicating with dealers, auction representatives and other business contacts who are not personally parties to our contract | Legitimate interests in coordinating vehicle transactions and delivering our services |
| Keeping records required for tax, accounting or other applicable legal duties | Legal obligation |
| Protecting our website, checking ownership or authority, and preventing fraud | Legitimate interests in protecting customers and our business; legal obligation where a specific duty applies |
| Handling complaints, recovering unpaid fees or establishing and defending legal claims | Legitimate interests in resolving disputes and protecting legal rights |
| Sending marketing messages | Consent, or legitimate interests where electronic marketing rules permit us to contact you without consent |
| Using optional cookies or tracking technologies that require consent | Consent |
Where we rely on legitimate interests, we consider whether our use is necessary and whether your interests, rights or freedoms outweigh those interests.
If you do not provide information needed to assess your enquiry or carry out your instructions, we may be unable to provide the requested service. We will explain what is needed and why.
5. Selling and sourcing vehicles
When you ask us to sell your car, we use the details you provide to assess it, discuss your expectations and present it to suitable prospective buyers.
When you ask us to source a car, we may share relevant vehicle requirements with sellers, dealers and other contacts to identify suitable opportunities.
We limit the information we share to what is reasonably needed. Initial enquiries can often be made using vehicle details or buying requirements without disclosing your personal contact details.
Where necessary to progress a transaction, we may share your name, contact details, relevant documents and viewing or collection information with the parties involved.
If you ask us to market a vehicle publicly, the agreed vehicle description and photographs may appear in listings or promotional material. We will discuss the intended sales approach with you.
6. Auction concierge services
If you instruct us to help sell or buy a car at auction, we may share relevant information with the selected auction house. This can include contact information, vehicle records, ownership evidence, consignment instructions, agreed reserves and bidding authorisations.
The auction house will normally act as a separate controller for the information it uses to operate its auction and meet its own obligations. Its privacy policy will apply to that processing.
If a car does not sell at auction and you instruct us to seek an alternative buyer, we may present the relevant vehicle information to our network, subject to any applicable auction agreement.
7. Who we share information with
Where necessary for the purposes above, recipients may include:
– Prospective or confirmed buyers, sellers, collectors and specialist dealers.
– Auction houses and their authorised representatives.
– Inspectors, photographers, vehicle-history providers and transport or collection providers.
– Website hosting, form-processing, email, document storage and customer-management providers.
– Banks and payment providers involved in processing payments.
– Accountants, insurers, legal advisers and other professional advisers.
– Authorities, regulators or courts where disclosure is required by law or otherwise legally justified.
If our business is sold or restructured, relevant information may be disclosed to advisers or a prospective successor where necessary, with appropriate confidentiality safeguards.
We do not sell your personal information to third parties for their own marketing.
Where suppliers process information on our behalf, we require appropriate contractual protections. Some recipients, such as auction houses and banks, use information as independent controllers under their own privacy policies.
8. Marketing
We may contact you about our services or relevant vehicle opportunities where you have requested this or where the law otherwise permits it.
For email or text marketing to individuals, we obtain consent unless a permitted exception applies. Where we rely on the customer “soft opt-in”, we must have obtained your details during a sale or negotiations for a sale of our services, market our own similar services, and give you an opportunity to opt out both when collecting your details and in every subsequent message.
Completing an enquiry form does not automatically subscribe you to unrelated marketing.
You can object to direct marketing at any time. Use the unsubscribe option in a message or contact [Info@sellasupercar.co.uk].
We may retain a minimal suppression record to ensure we respect your choice. Essential communications about an enquiry or service you have requested will continue where necessary.
9. Cookies and similar technologies
Our website may use cookies and similar technologies for essential functions, security, preferences and, where enabled, analytics or marketing.
Where consent is required, we will ask before placing or accessing those technologies.
Further details of the technologies used, their providers, purposes and durations are available in www.sellasupercar.co.uk/cookies_policy
You can also manage cookies through your browser, although blocking essential cookies may affect website functionality.
10. International transfers
Some service providers or parties involved in a requested transaction may process information outside the United Kingdom.
Where a restricted international transfer takes place, we will use an appropriate legal mechanism. Depending on the circumstances, this may be UK adequacy regulations or approved contractual safeguards, such as the UK International Data Transfer Agreement or UK Addendum, with any necessary additional protections.
You can contact us for information about the safeguards applicable to your data and how to obtain a copy.
11. How long we keep information
We retain personal information only for as long as needed for the purpose for which it was collected.
We determine retention periods by considering:
– Whether an enquiry remains active and whether follow-up is reasonably expected.
– The duration of our service and any outstanding transaction or payment.
– Applicable tax and accounting record-keeping requirements.
– Relevant time limits for legal claims and the need to handle complaints or disputes.
– The security purpose of technical logs.
– Your marketing preferences and the need to maintain suppression records.
We review information and delete it or irreversibly anonymise it when it is no longer needed. Records subject to a dispute, investigation or legal preservation requirement may be retained until that matter is resolved.
12. Keeping information secure
We use appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration or loss.
Access is limited to people and suppliers who need the information for their work. No internet transmission or storage system can be guaranteed completely secure.
Please contact us promptly if you suspect that information you have shared with us has been compromised.
13. Your rights
Depending on the circumstances, you may have the right to:
– Request access to your personal information.
– Ask us to correct inaccurate or incomplete information.
– Request deletion of information.
– Ask us to restrict its use.
– Receive certain information in a portable format.
– Withdraw consent where we rely on it.
You also have the right to object to processing based on legitimate interests, on grounds relating to your particular situation. Your right to object to direct marketing is absolute.
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
To exercise your rights, contact Info@sellasupercar.co.uk. We may need proportionate information to verify your identity. We respond within the time limits required by applicable law and explain any lawful limitation on a request.
14. Automated decisions
We do not make decisions based solely on automated processing.
15. Children’s information
Our services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so we can investigate and take appropriate action.
16. Complaints
If you have a concern about how we handle your information, please contact info@sellasupercar.co.uk
You also have the right to complain to the UK Information Commissioner’s Office. You do not need to contact us before doing so.
ICO website: ico.org.uk
17. Changes to this policy
We may update this policy when our services, data handling or legal obligations change. The date above shows when it was last updated. Where appropriate, we will draw material changes to your attention.